Survey found good old text still has a 90% open rate

Consumers are inundated with marketing messages, getting your message noticed can be a significant challenge. Text messaging, however, stands out as a highly effective communication channel.

With open rates averaging around 98%, text messages offer an unparalleled opportunity for marketers to reach their audience. This article delves into the strategies for maximizing text open rates and ensuring your messages are read and acted upon.

A/B testing can help you understand what works best for your audience. Test different message formats, CTAs, and send times to determine the most effective strategies. Continuously optimize your campaigns based on the results.

Strong Call to Action (CTA) made the biggest difference

A clear and compelling CTA drives engagement. Whether you want recipients to visit a website, use a discount code, or attend an event, make sure your CTA is prominent and actionable.

• Personalization
• Timing
• Concise messaging
• Respecting the opt-in

Text messaging boasts several advantages over other marketing channels:

High Open Rates: SMS messages have an average open rate of 98%, compared to email open rates, which hover around 20%. Immediate Delivery: Most text messages are read within minutes of being received. Personal Connection: Text messaging creates a direct and personal line of communication with your audience.

Text messaging remains one of the most powerful tools in a marketer’s arsenal. By crafting compelling messages, building a quality subscriber list, and adhering to best practices, you can maximize your text open rates and achieve your marketing goals. Stay ahead of the competition by leveraging the immediacy and personal connection that text messaging offers.